The Apple Watch is a product with a complex sales pitch. Apple is getting better at proving that its features are unique and important. Who cares about the time, what we care about is our health, and so does Apple Watch.
It would be nice for Apple Pay. It would be nice for logging in to my Mac. Soon there will be enough nices for me to say okay. It's not about price, it's about overcoming the annoyance of wearing something on my wrist.